287 Park Avenue South
New York, NY 10010
Coco Hotel
Copenhagen
Brief
Put Coco Hotel firmly on the international map.
KVD was tasked with creating a distinctive global narrative that would drive awareness of a new independent hotel, particularly across Denmark’s key international feeder markets.
Our strategy positioned Coco at the intersection of design, sustainability, food, wine and culture, while leveraging the reputation of parent company Cofoco—one of the driving forces behind Copenhagen’s hospitality scene since 2004.
The Approach
KVD developed a sustained international media campaign built around Coco’s strongest editorial stories: its distinctive design, sustainability credentials, Copenhagen location, food and beverage offering and connection to Cofoco.
Rather than positioning Coco simply as another new hotel, we presented it as a destination in its own right—a place that captures the creative, relaxed and highly individual spirit of contemporary Copenhagen.
The strategy generated coverage across leading international travel, lifestyle, design, food and culture media, building momentum from launch and sustaining Coco’s visibility year after year.
Results
In its first year alone—during the pandemic—KVD generated editorial coverage valued at $1.9 million, delivering approximately 215 million impressions.
The accolades followed. AFAR and Vogue Scandinavia were among the first to recognise Coco in 2021. In 2022, Travel + Leisure named the hotel to its coveted It List, as well as recognising it among the Best Hotels in Copenhagen and Best New Hotels in the World.
Further recognition came from The Times, Harper’s Bazaar Netherlands, ELLE UK, Suitcase, Culture Trip and Vogue Scandinavia, while Fodor’s selected Coco for its prestigious Fodor’s Finest Hotels list in 2023.
The momentum has continued. By 2026, Coco had been recognised among Scandinavia’s best hotels for five consecutive years by leading international travel titles including Travel + Leisure and Condé Nast Traveler.
Five years after launching in one of the most difficult moments in hospitality history, Coco remains firmly on the international travel map—a testament to the enduring strength of the brand and a sustained global communications strategy.
El Llorenç
de la Mar
Brief
KVD created messaging that highlighted the hotel’s best assets and singular design created by Magnus Ehrland. An infinity pool with sweeping views was named the best hotel for rooftop views by Condé Nast UK and included a three-tiered roof deck with bar and restaurant offering unobstructed views to the bay and the city.
Tactics
The objective was to put the hotel on the map by targeting a global audience and in particular the UK US and Germany being the key feeders to the island. This was achieved in less than 12 months of opening and in the middle of the pandemic, yet El Llorenç managed to achieve accolades almost immediately after opening.
Results
From its inception, and consistently, year over year, El Llorenç de la Mar has been named ‘Best Hotel in Mallorca’ or ‘Best Hotel in Spain’ by US News & World Report, Telegraph, Glamour, and Culture Trip. KVD achieved $3.5 Million in advertising equivalency in two years.
Condé Nast Traveller UK named the infinity pool the 'Best Hotel in Mallorca for Rooftop Views' sweeping over the city and the bay.
Chef Santi Taura has achieved a Michelin start three years in a row. Condé Nast Johanssens in 2023 names it the Best Dining Experience in Mallorca.
The hotel boasts an extrordinary soa and gym. When it’s time to restore and refresh, guests will find a haven of tranquility where they can indulge in beauty enhancing and body revitalizing treatments from Natura Bissé. The spa will feature a 14-meter indoor thermal pool, sauna, Turkish hammam, ice fountain, along with cascade and aromatic showers. The gym is open 24 hours and is equipped with the latest fitness technology.
The Betsy
South Beach
Tactics
KVD worked closely with the design team throughout the construction phase of the project. From styling photo shoots to organizing two launch parties, KVD set out to garner significant domestic and international press interest in the hotel prior to the interiors being unveiled as well as help develop a brand strategy.
Results
Press coverage during the first two years was valued at $2.2 million in editorial value with 300 million impressions.
The hotel received the Conde Nast Traveler Hot List Award from US, UK, Italy and Spain - all in year one.
B Bar was acknowledged as "The Best Thing to Happen in South Beach" in 2009 by Thrillist, and was "Best of the Southern Speakeasies" from Southern Living Magazine in 2010.
We partnered and aligned with some of the top artists and entertainers attending ART BASEL Miami. Top artist PITBULL kicked off the evening and the hotel was named as having one of the "Top 10 Parties During Art Basel" by the Miami Herald.
Partnered with the Food + Wine Festival to be media central for interviews and relaxation, offered to all attending media. Created specialty coffee cocktails by Illy, and the company provided poetry books to underscore The Betsy's support of literacy programs in South Beach.
Four years into the project, the media attention hadn't waned. KVD continued to garner publicity and attention for the hotel's philanthropic efforts, spa, restaurant and continued distinction from the city's many hotels.
Hotel St. Francesc
Mallorca
Brief
Liaising with the design team and architects throughout the construction phase of the project, KVD developed a profile for each venue - Quadrat restaurant, lobby bar, wellness facility and rooftop pool and lounge. Having viewed the hotel in various stages of construction we had a deep understanding of the choices from the design team and applied for several design awards.
Tactics
KVD developed a distinct profile to generate interest in each venue within the hotel and set out to garner significant domestic and international press interest.
Results
Editorial coverage during the first year after opening was valued at $2.9 million with approximately 325 million impressions. In the second year we achieved $2 million in editorial ad value with approximately 221 million impressions.
The hotel received numerous awards in the first year: Wallpaper, Sunday Times UK - 100 Best Holidays, Sunday Times - 63 Best Hotels in the World, Elite Traveler - 100 Best Suites in the World, Conde Nast Traveler Spain Hot List, Architectural Digest's 15 Best Hotels to Open in Europe, Best New Hotels and many more.
Robb Report Spain selected Chef Simon Petutschnig as one of the top chefs in the country.
Three years into the project, the hotel continued to win awards and media attention.
Sanders Copenhagen
Tactics
Through strategic storytelling, sustained international public relations efforts, award positioning, luxury media engagement, and lifestyle brand development, KVD helped amplify the hotel’s visibility and establish Sanders as one of the world’s leading boutique hospitality destinations.
Today, Sanders is internationally recognized by top-tier travel, design, and luxury lifestyle media and has earned multiple prestigious hospitality awards including recognition from the AHEAD Awards, WallPaper*, the Michelin Guide, Conde Nast Traveler, Travel + Leisure, and Financial Times.
Results
Hotel Sanders’ rise from a newly opened boutique property to one of Scandinavia’s most internationally recognized luxury hotels nearly 10 years later after opening demonstrates the power of strategic communications, consistent storytelling, and sustained media engagement.
Through a sophisticated PR and brand positioning strategy, KVD helped amplify the hotel’s visibility, strengthen its editorial relevance, and support its emergence as an internationally celebrated hospitality brand.
The result was not only significant media exposure and award recognition, but the creation of enduring luxury brand equity within one of the world’s most competitive hospitality sectors.
A Few Awards Over the Years: Conde Nast Traveler Hot List in the US, UK, Spain, Middle East and India. Wallpaper* Best Urban Hotels List and Wallpaper* Copenhagen's First Luxury Boutique Hotel. Travel + Leisure It List in US and India. Telegraph’s - Hottest Hotel Openings in 2017, The Best Luxury Hotels in Copenhagen in 2017 – to date. Elle/Elle Decoration in the US, UK, Germany, Spain – Best Hotels in Copenhagen, Architectural Digest – Best Hotels in Copenhagen Conde Nast Traveler Gold List in the US, UK, Spain and Middle East. Conde Nast Traveler Readers’ Choice Award Winner in US and UK. AHEAD Awards - Europe’s Hotel of the Year. Travel + Leisure World’s Best, Travel + Leisure 500 Best Hotels in the World, Michelin Key Recipient, Fodor’s Finest Hotels.
Editorial value of the press coverage during the first year was $3.1 million and by year 2, total coverage was valued at $4.6 million.
Nusfjord Resort
The Brief
Raise Nusfjord's international profile by positioning it not simply as a luxury resort, but as one of Norway's most authentic and culturally significant destinations.
Our objective was to generate influential editorial coverage that celebrated the village's rich history, spectacular setting, and immersive guest experience, while introducing Nusfjord to a global audience of culturally curious travellers.
The Strategy
KVD recognised that Nusfjord's greatest luxury is its authenticity.
Our communications strategy placed the village's remarkable history at the centre of the narrative, telling the story of a destination where Norwegian coastal heritage has been carefully preserved and thoughtfully reimagined for modern travellers.
Editorial storytelling explored the village's history, architecture, Arctic nature, culinary experiences and seasonal adventures, positioning Nusfjord as a place where guests don't simply visit Norway—they experience it.
Alongside an ongoing international media relations programme, KVD created campaigns around key cultural and culinary moments that continued to evolve the story. These included the opening of Fotografiska's exhibition, exclusive dining experiences with acclaimed chefs Sven Erik Renaa and Niklas Ekstedt, and other editorial moments that reinforced Nusfjord as a destination where heritage, culture and gastronomy meet.
Results
KVD secured the equivalent of $1.5 million in editorial coverage, generating international visibility across many of the world's most influential travel, lifestyle and cultural publications.
Coverage appeared in Vogue, Monocle, Condé Nast Traveler Spain, The London Standard, Departures, D2, HTSI Financial Times, Wallpaper and numerous other leading international titles.
Among the highlights, Monocle published an in-depth feature exploring Nusfjord's unique history and cultural significance, while Condé Nast Traveler Spain named it one of the Best Places to Eat in 2025 and Falstaff's Best Hideaway Hotel in Norway in 2026.
Beyond securing editorial coverage, KVD created newsworthy moments that kept Nusfjord firmly on the international agenda. We developed communications around the opening of Fotografiska's exhibition at Nusfjord, exclusive culinary collaborations with acclaimed chefs Sven Erik Renaa and Niklas Ekstedt, and other cultural initiatives that reinforced the resort's position as one of Scandinavia's most distinctive destinations.
Through a sustained programme of strategic storytelling and media engagement, KVD has helped establish Nusfjord as one of Norway's most authentic and culturally significant travel experiences - where history, gastronomy and contemporary hospitality come together in a way found nowhere else in the country.
The campaign secured widespread international editorial coverage across leading travel, lifestyle and cultural publications, elevating Nusfjord beyond the traditional hotel pages and into broader conversations around heritage travel and authentic experiences.
Through a sustained programme of strategic storytelling and media engagement, KVD has helped establish Nusfjord as one of Norway's most distinctive destinations—where heritage, gastronomy and contemporary hospitality combine to create an experience found nowhere else in the country.