Hotel St. Francesc 

Mallorca

Brief 

Liaising with the design team and architects throughout the construction phase of the project, KVD developed a profile for each venue - Quadrat restaurant, lobby bar, wellness facility and rooftop pool and lounge.  Having viewed the hotel in various stages of construction we had a deep understanding of the choices from the design team and applied for several design awards. 

Tactics

KVD developed a distinct profile to generate interest in each venue within the hotel and set out to garner significant domestic and international press interest.

Results 

Editorial coverage during the first year after opening was valued at $2.9 million with approximately 325 million impressions. In the second year we achieved $2 million in editorial ad value with approximately 221 million impressions. 

 

The hotel received numerous awards in the first year:  Wallpaper, Sunday Times UK - 100 Best Holidays, Sunday Times - 63 Best Hotels in the World, Elite Traveler - 100 Best Suites in the World, Conde Nast Traveler Spain Hot List, Architectural Digest's 15 Best Hotels to Open in Europe, Best New Hotels and many more.

 

Robb Report Spain selected Chef Simon Petutschnig as one of the top chefs in the country.

 

Three years into the project, the hotel continued to win awards and media attention.  

 

The Betsy 

South Beach

Tactics 

KVD worked closely with the design team throughout the construction phase of the project.  From styling photo shoots to organizing two launch parties, KVD set out to garner significant domestic and international press interest in the hotel prior to the interiors being unveiled as well as help develop a brand strategy.  

Results 

Press coverage during the first two years was valued at $2.2 million in editorial value with 300 million impressions. 

 

The hotel received the Conde Nast Traveler Hot List Award from US, UK, Italy and Spain - all in year one. 

B Bar was acknowledged as "The Best Thing to Happen in South Beach" in 2009 by Thrillist, and was "Best of the Southern Speakeasies" from Southern Living Magazine in 2010. 

We partnered and aligned with some of the top artists and entertainers attending ART BASEL Miami.  Top artist PITBULL kicked off the evening and the hotel was named as having one of the "Top 10 Parties During Art Basel" by the Miami Herald.

 

Partnered with the Food + Wine Festival to be media central for interviews and relaxation, offered to all attending media.  Created specialty coffee cocktails by Illy, and the company provided poetry books to underscore The Betsy's support of literacy programs in South Beach.  

 

Four years into the project, the media attention hadn't waned. KVD continued to garner publicity and attention for the hotel's philanthropic efforts, spa, restaurant and continued distinction from the city's many hotels.   

 

Sanders Copenhagen

Tactics 

KVD Liaised closely with the visionary owner and design team to develop the story behind the hotel. The idea was to convey that Sanders was the first true luxury boutique hotel in Copenhagen.  A former hotel closed for many years, Kølpin would breathe new life into the property.  

Bar TATA was historically a popular hangout for artists from the Royal Danish Theatre. The mission was to revive the spirit where artists can tuck in after a performance and local creatives can call it home.  

The Kitchen is a place created for neighbors as well as hotel guests to have a relaxed meal.  The rooftop served as a place to escape, wine and dine.  Rooftop Riots was created for special guest DJs to share favorite tracks and to kick-off the weekend -- it's the greenhouse where good vibes grow. 

Results 

From its inception, the hotel was recognized for its design and service.  Sanders began winning awards shortly after opening and continues to do so to this day.  To name a few:  CN Traveler's Hot list UK, US, Spain and India. Travel + Leisure's IT List in the US and India.  Wallpaper* Best Urban Hotels List and Wallpaper* Copenhagen's First Luxury Boutique Hotel. The Telegraph - Hottest Hotel Openings in 2017 and The Best Luxury Hotels in Copenhagen.  The hotel was on the CN Traveler Gold List in the UK, US, Spain and Middle East. The 2019 Editor's Choice Awards by Andrew Harper.  GQ's Top 77 Hotels.  Elle Decor Travel A-List. US News & World Report #1 Hotel in Denmark.  In 2018 they were selected AHEAD Europe’s Hotel of the Year.  

 

Editorial value of the press coverage during the first year was $3.1 million and by year 2, total coverage was valued at $4.6 million. 

ADIT Brazil 

 
Tactics 

Researched, analyzed and sourced news prospects for partnerships.

Developed a publicity campaign to generate interest in the Fall Seminar and Annual Conference in Brazil.

Organized a NYC seminar and selected a state-of-the-art venue. 

 

Sourced and captured essential contacts for the lead-in to the annual conference in Brazil.

 

Helped select and organize North American attendees to the Annual Conference of ADIT in Brazil. 

Results 

Organized and attended individual appointments with President of ADIT to meet fund managers of private equity, institutional investors, and RE developers fostering relationships that resulted in investments in Brazil.   

Secured Gary Garrabrant - Equity International, as keynote speaker for ADIT Brazil.

Negotiated a media sponsorship with PERE media, the world's most influential and comprehensive real estate news and intelligence service, resulting in daily banner ads in the newsletter, magazine and card inserts reaching an audience of investors and fund managers.  

Finca Serena

 
Tactics 

An initially challenging idea was how to convince visitors to stay in the heart of the  island when beaches are such an important aspect of tourism to the island. 

 

The message that we delivered was hidden in the name of the property: a place where you can 'Find Your Serenity', disconnect from the ordinary and reconnect with nature all while indulging in the luxury of simplicity.

We targeted a global audience and key feeder markets to the island: UK, Germany, Scandinavia and US.  At the same time we created messaging that would resonate worldwide. 

The cottages on the 100+ acre estate provided privacy, yet offered pubic environments for dining and gathering within spectacular settings: dining rooms and terraces with sweeping views of the countryside, a complete spa and cosy main house. 

 

The gardens of the hotel produced the majority of the fresh healthy and seasonal food while supplemented with distinguished products from nearby Majorcan farms. 

Results 

The hotel was immediately recognized by Wallpaper, Architectural Digest, Elle Decor, Monocle, Sleeper and other design focused publications for the tasteful and simple luxury design while incorporating nature into the entire experience for guests. 

 

Tatler, GQ, VOGUE, Delta Sky, Conde Nast Traveler, and many more scored the property as five-star in service delivery and design. 

 

Gastronomic publications recognized the talents of the chef producing simple yet satisfying Majorcan cuisine.  

Finca Serena made the Travel + Leisure IT List and the CN Traveler Hot List in both UK and US.   

Extensive global editorial value in the first year was over $1.7 million